Behind-the-Scenes: Marvelous

Every great product shot can be credited to the work of two different people. First, of course, the photographer. But also, the product stylist. And here at Interfoto, our product stylist is interior design wonder girl Diana.

Diana’s process starts with a long, hard look at the furniture. What style is it? And if the answer is contemporary, like it was for this Marvelous shoot, Diana cracks open the latest issue of Metropolitan Home or West Elm for inspiration. Check out this super-chic bedroom from Frank Roop in Metropolitan Home, for instance.


The beautiful, muted colors here make this image exactly the type of thing we shoot for when our client, like Marvelous, is a manufacturer.

After brainstorming (and daydreaming) for a while, Diana’s then ready to dialogue with Oggy about the floorplan of the set. The two of them talk about light and layout. How many windows does this room need? Where will the bed sit? Remember, product photography is about the product. How can we show off the details of the furniture? What angle will we shoot it from? (You might notice that it’s all the rage to shoot beds straight from the foot these days. We’re so trendy.)

And once that stuff is figured out, Diana really lets her imagination run wild. She asks, what is the story behind this room? Who lives here? What do they do for a living? Are they married, single, do they have kids? What part of the country is the room in? What floor of the building? Translate those answers into some controlling adjectives, add some bedding, a trip to the prop room, shake well, and ta-da!

Her work here is done.
Diana’s story here: A young couple, living together, somewhere just outside of Chicago. Controlling Adjectives: Bright, innovative, suburban.